This is part 3 of a series of 3 articles about the Year of the Earth Ox, and what’s in store for us in the year 2009. If you missed the first 2 articles, check them out:
Just a note, based on the Chinese Lunar Calendar, Year of the Earth Ox will commence only on January 27, 2009. So you still have time to kick out all of the rats in 2008.
Each one of us who are into blogging have our own reasons why we blog. If writing is your talent, blogging is a good venue to hone it. If you blog for a cause, then there is no reason why you should not blog for a cause. But if you blog to earn, Year 2009 will be a significant yet challenging year.
2009 will be a difficult year, but as the old saying goes – “There are always opportunities in times of difficulties”. Businesses will find ways to significantly cut costs to save more money, thus earning more money. Money spent in Marketing and Advertising contribute to the biggest cost in products and services which will pave the way for businesses to look for more alternative ways to reach customers cheaper but effective. Thus more money will be diverted into online marketing, and Blogging will be one of the areas that will get a big share of the “loot”.
Revenue Drop in Blogging
However, revenue per opportunity will also significantly drop – as the law dictates that the more supply is available, it will drive prices down. Thus the significant drop in CPM (Cost Per Mille – cost per thousand impressions) in most advertising programs like Google Adsense and Adbrite. The throng of Bloggers joining paid reviews and sponsored posts also contributed to the decrease in prices for these services.
Before, opportunities per post could go as high as USD50 to a few hundreds of dollars, but recently, most programs only pay USD5.00 – USD15.00 on the average in networks like Social Spark, Smorty, Pay Per Post and Sponsored Reviews.
Will this impact total revenue potential of bloggers who are into making money online? I doubt since with the number of opportunities available, revenue can be compensated with a few extra efforts than it used to be. So if you’re used to earn USD100.00 a day for 2-3 paid opportunities, you can still probably get USD100.00 a day with 5-10 posts, sounds tough to me though.
How Will Bloggers for Profit Earn More in 2009?
There is no secret formula but just simply hardwork, dedication and managing potential competition. As discussed above, there are a lot of ways for Make Money Online Bloggers to earn money in the Blogosphere. But it needs hardwork and dedication to stay on and make a comfortable amount of money. Managing competition is also key – to understand what the others are doing, and enable you to learn from them. All these efforts can be summarized into two very important ingredient in being a successful online money maker: Creating interesting, quality articles and Generating traffic to your site.
Interested in exploring possibilities in making money online with blogs? You can start your own simple experiment today. First, get your own blog that you can monetize. Check out the Free WordPress Blog at Bloggista.net and sign-up for your first wordpress blog. You can find lots of references and resources on how to use wordpress online.
The Technorati Report: Blog Growth in 2008
It is said that last year, 1 blog is being created every second. Blogging growth has been significant over the past two years, as reported by Technorati, an authority in tracking the number and popularity of blogs in blogosphere. In its State of the Blogosphere Report for 2008, blog growth is still very phenomenal. The following data and figure shows the numbers:
How big is the Blogosphere?
The numbers vary but agree that blogs are here to stay:
* comScore MediaMetrix (August 2008)
- Blogs: 77.7 million unique visitors in the US
- Facebook: 41.0 million | MySpace 75.1 million
- Total internet audience 188.9 million
* eMarketer (May 2008)
- 94.1 million US blog readers in 2007 (50% of Internet users)
- 22.6 million US bloggers in 2007 (12%)
* Universal McCann (March 2008)
- 184 million WW have started a blog | 26.4 US
- 346 million WW read blogs | 60.3 US
- 77% of active Internet users read blogs
* A truly global phenomenon: Technorati tracked blogs in 81 languages in June 2008, and bloggers responded to our survey from 66 countries across six continents.
* Here to stay: Bloggers have been at it an average of three years and are collectively creating close to one million posts every day. Blogs have representation in top-10 web site lists across all key categories, and have become integral to the media ecosystem.
* Not a homogenous group: Personal, professional, and corporate bloggers all have differing goals and cover an average of five topics within each blog.
* Savvy and sophisticated: On average, bloggers use five different techniques to drive traffic to their blog. They’re using an average of seven publishing tools on their blog and four distinct metrics for measuring success.
* Intensifying their efforts based on positive feedback: Blogging is having an incredibly positive impact on their lives, with bloggers receiving speaking or publishing opportunities, career advancement, and personal satisfaction.
Blogs are Profitable
The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs on par with large publishers.
Bloggers are sophisticated in using self serve tools for search, display, and affiliate advertising, and are increasingly turning to ad and blog networks. Many bloggers without advertising may consider it when their blogs grow – the inability to set up advertising will not be a factor.
Brands Permeate the Blogopshere
Whether or not a brand has launched a social media strategy, more likely than not, it’s already present in the Blogosphere. Four in five bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate).
Company information or gossip and everyday retail experiences are fodder for the majority of bloggers.
Companies are already reaching out to bloggers. One-third of bloggers have been approached to be brand advocates.