Cost Per Action, or CPA is an advertising program where you earn money when a website visitor performs and completes an action required by the advertiser, like making an online purchase, register on a website or subscribing to a newsletter or mailing list.
For many advertisers, CPA advertising can be cost-effective, since they only pay for “actual” actions taken, as compared to CPC (cost per click) and CPM (cost per thousand impressions) which do not guarantee actual results.
Although there is no 100-percent “returns” guarantee in online advertising, CPA can be an effective method when launching a fairly new product, service or offer. It is easier to manage advertising budgets against results since the latter is easily measurable, and in normal situations, advertisers get what they are willing to pay for.
CPA can also be mixed with CPC and CPM to achieve a broader exposure and reach of products/services advertised.
CPA programs work well if you have “special” contents, like videos, games, software downloads and on-demand contents. Many CPA ads allow you to “lock” your contents and can be accessed only when the visitor performs an action by “responding” to any of the listed offers.
While creating and maintaining these types of websites can be very challenging, the rewards are bigger. Simple actions like registering to a website offer, survey, or subscribing to newsletter pay around 0.50 cents to as high as 10 dollars.
Some programs pay as much as 20 to several hundreds of dollars per verified lead or actual sale generated.
CPA basic rules and terminologies
When doing CPA, you need to understand some basic rules. Some programs allow “incentivized” traffic, meaning, you can reward visitors just to visit a site, or click on an offer. However, CPA programs allowing incentivized traffics tend to pay less.
Some CPA ads allow “content” lockers, and even provide “content-locking” scripts. Some allow social media traffic like posting the ads or offers in twitter and facebook. Others allow pay-per-click advertising to generate traffic and leads.
To start exploring the revenue opportunities in CPA programs, you can check out LeadBolt and CPAWay, probably two of the best and publisher friendly CPA programs available.
Other programs which also offer CPA opportunities are T3Leads and Pepperjam.
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it seem to me that both CPC and CPA are really good way to earn more.More the visitor visit more the chance to earn huge.The above post shows, how anyone can do CPA easily..
Making money online? The answer is most definitely ‘YES’ but maybe not in the way you think! If you thought the answer might be in shooting up a quick website and bombarding the general public with millions of spam emails you’d be well wide of the mark!
Naku, bago pa bahain ito ng more ‘spammy’ or too much plugging comments, just wanna let you know na ito parin ang favorite tambayan ko. hehe Asa Bloggers.com ka din pala Kuya, member din ako dun pero minsan ko lang binubuksan. Medyo malaki na din siguro ng kinikita mo sa CPA no?
I’ve used Leadbolt (as prescribed by my make money online mentor – MMM) and they have a terrifc customer service, which is essential.
Great information. I could now expand my earning potential. CPA and adsense are both good source of online making money program.
I know several people that went in to CPA programs, and unfortunately didn’t work out too well. Certainly requires a lot of work and dedication.