I have seen in several forums people were asking if it is compliant with Google Adsense TOS to deliver adsense ads using third-party ad servers, like Open Ads. While there were lots of attempts to answer the question, more publishers chose not to do it instead to avoid getting banned from the Google program.
Why ad servers seemed to be very important? Because it simplify management of ads from various advertisers. I am using an ad server (testing it) on my various sites to deliver banner and text ads from various advertisers, affiliate programs and referral products. My sidebar is even using an ad server to rotate the 125×125 banners of my blog friends (by the way, there are still available slots, so you may contact me if you are interested for a free banner exchange program).
By using an ad server, you can configure which advertiser you want to display their ads, setting price for advertising by either Cost per mille (CPM) or Cost per click (CPC). You can set how many times an ad may be displayed – in an hour, in a day or total cumulative page views, or you can limit the effective number of ad clicks before it expires. This way, you have full control of your advertising inventory and pricing, thus allowing you to maximize your profits on your websites.
Introducing the Google Ad Manager. It exactly does everything an ad server is capable of, but with more advantageous features, especially for Google Adsense Publishers. You can set to display Google Adsense ads on it, while there are no orders from Advertisers yet. Its navigation is pretty straightforward – you get the Order Tab, where you can manage your creatives (or ads) from advertisers who place an advertising slot in your ads inventories. The Inventory Tab allows you to setup your ads, define placements and targeting and setup ad products – where you can configure which slots are open for advertising, set the pricing among other settings.
The Reports Tab allows everyone in your organization to generate and view reports of your ad sales and creative information. The fourth tab is the Admin Section, where you can define your Google Ad Manager Settings, including your Adsense Publisher Account, and create users who may access your Google Ad Manager with a pre-defined user roles and authorization level (i.e. ad approver).
The one obvious cool feature of the Google Ad Manager is the ability to manage all your network of websites using just one account. This way, you can setup your own Sales Organization in one place and easily manage your earnings.
Plus, its a Google product, so it comes with the usual helpful Search tools, and the ever reliable embedded help and tutorial links.
I am glad Google allowed me to try this new product, and I should be able to learn to use it better in a few days time. Just one thing I found out, and perhaps Google may shed light on this and give me an advice if its okay or not – I got 4 Google Adsense Text and Image units on this blog – could you spot the extra one?