Photography is an integral part of real estate. Whether it’s used on billboards, brochures, or listings, this visual representation has always been paramount in piquing the interest of property seekers and have them make further inquiries.
Essentially, demand for property means demand for great photos, and great photos mean greater demand for particular properties. With the advanced methods and technologies that exist today, there’s little reason to have sub-par real estate photos. Yet, it still occurs a little too often, and expectedly, the low quality photos don’t help in generating interest.
While you may not be able to learn or master professional photography overnight, there are some basic tips and little tricks that can help you produce better real estate photos:
1. Have the right equipment
In photography, it all begins and ends with what you use. While you need not have the most complex of equipment, its best to have a professional level camera with a least a standard set of lenses, more than one flash, and a tripod.
Remember, despite the ease and convenience it provides, no camera phone can provide you the same honest-to-goodness high resolution which a real camera provides. Having more than one lens and flash will provide you with different lighting options, and a tripod would help you get proper angles (more on this later.)
2. Always consider lighting
The best architects understand the importance of natural and artificial light, and commonly design properties around these. If the place you are taking photos of has a good enough lighting system, you may get away with just using existing lights.
You do so by simply turning on all the lights, which helps add a little more depth and variance to the photos. Just make sure that the light does not reflect too heavily on other objects like mirrors, picture frames, windows, and other reflective surfaces.
For photos during the day, a basic key is to not shoot against the light. If the property allows for plenty of light to come in, you are pretty much set, and will just have to work on the angles.
3. Always have a tripod handy
It can’t be stressed enough how important a tripod is for real estate photos. Apart from helping making it easier to deal with the low lighting of a day shoot in the indoors, a tripod ensures that the vertical lines of the doors, windows, corners, et al of your photos are straight.
Tilted verticals are what those new to photographing real estate are most prone to but unaware of, and these tilts make photos less pleasing. A tripod, particularly one with a bubble level, essentially ensures a camera is kept level.
There is also the need to take photos below eye level, since when kept high, the photos come out ceiling heavy. That’s why it’s recommended to point the camera a little more towards waist level, and a tripod will help it keeping it steady.
4. Make it presentable
One of the most important things that for some reason some real estate professionals continue to neglect is to arrange a space before taking photos. You’d be fortunate if the place you need to take photos of is always ideally arranged, but more often than not, particularly if it’s a place that is occupied full time, it may be a little messy and have that “lived in” look.
Shooting these places “as is” is unacceptable. By having the owner know when you intend to take photos will not just help them spruce the space up, but also highlight the areas they most want featured. Even then however, you’d still might want to rearrange a little bit for better photos, but at least letting property owners prepare will ensure that moving items around will be easier and that the place is clean and free of clutter.
5. Little points to remember
One, you’re taking photos to enhance not to misinterpret. No need to get too tricky with your shots. Sure, you can edit out things like power-lines along the street, but imagine how misled your potential buyer would feel when they see it in person.
As you continue photographing real estate, you’ll pick up even more tips, tricks, and techniques along the way, and they are plenty. For the moment, you’ll just need to remember a couple more things.
Another is to not mind asking for help. Whether it’s because you can’t afford the services of a professional photographer, or you simply like things done a certain way, don’t disregard the wealth of information they can provide you.
Whether its selecting which equipment to invest in or new techniques in shooting a home exterior, take it all in as it would likely help make the task of taking real estate photos easier for you.