As the year 2016 is going to end, we may have been greeted with tons of amazing achievements. Yet, we are still coping with the loss of our beloved stars that include the recent passing of Carrie Fisher. However, the upcoming year 2017 will prove to be a promising year for the once dominant Nokia to be one of the leading mobile phone brands again. Interestingly, another brand with similar fate as Nokia, BlackBerry, is also attempting to recover its fallen reputation in year 2017.
When there was a rumor that showed leaked photos of the latest Nokia smartphones, it was well-received with overwhelming responses that come from especially its die-hard fans. Having nursed its wounds for a long time, it is now the time for Nokia as the true king of mobile phones to return and reclaim its former glory!
Rise of a Legend
Boasting a long history from a humble beginning, Nokia was really old, even older that you might have expected. Established as early as 1865 by Fredrik Idestam and Leo Mechelin, Nokia took its iconic name from the town of Nokia. The next 90 years after its founding made it a forest and power industry company that specialized in the areas of electricity generation. Despite finding itself to be involving in diverse areas such as chemicals, computers, professional mobile radios and others, Nokia subsequently focused its attention solely on communication even though it was not interested in the mobile phones as they were said to be too “James Bondish”.
Ironically, Nokia was later involved in the development of the GSM mobile standard. After that, the world’s first GSM call was made with Nokia equipment by Harri Holkeri, the Finnish prime minister at that time. In 1992, Nokia released the first ever mass-produced GSM phone, Nokia 1011 or also known as Mobira Cityman 2000. Then Nokia launched its successful Nokia 2100 series that also featured its iconic Nokia Tune ringtone that we were all familiar with.
The next five years saw Nokia rose to overtake Motorola as the leading mobile phone brand in the world. This was due to its huge success with the Nokia 6100 series which achieved the sales of nearly 41 million cellular phones. At the same time, Nokia was the pioneer of the all-in-one (Nokia 9000 Communicator) and phone slider phone (Nokia 8110). With each passing year, Nokia proved to be a highly innovative name that exhibited its dedicated will in pushing the boundaries of innovation.
N-Gaging New Sets of Gears
At the start of the new millennium, Nokia was working very hard in coping with the new challenges and threats in the form of wireless and Internet technology. It managed to launch its first phone with built-in camera and full color display (Nokia 7650), the world’s first 3G phone (Nokia 6650), its first phone with video recorder (Nokia 3650) and finally, its definite phone that enabled it to reach greater height, the budget-friendly Nokia 1100. Selling around 250 million units, the Nokia 1100 emerged as the best-selling consumer electronics product and even became its billionth phone sold in 2005.
In the same year, Nokia tried something new with its Nokia N-Gage device. Debuted as phone/hand-held gaming system, it was not that well-received despite its novel approach. Undeterred, Nokia proceeded to launch its Nokia 7280 “lipstick phone and other N-series. While its innovative energy was seen to be very strong on the outside, Nokia actually displayed its unwillingness to embrace drastic changes. Just as the market was moving rapidly, so too Nokia fell rapidly from its throne.
Syntax Error – Navigating through uncharted waters
Utilizing the power of Symbian OS in its latest phones, Nokia phones enjoyed some form of successes since there was not any strong rival OS at the time. At least this lasted until the coming of iOS and Android. Even though it was used by most major phone brands at that time, Nokia sought to rely on its Symbian platform exclusively as it went as far in acquiring its company in 2008. Challenged by old enemies (Windows Mobile, Palm OS and BlackBerry) and new rivals (iOS and Android), the weakness of Symbian OS became too apparent as it was quite outdated and obsolete in many ways. This caused a downfall in the popularity of its smartphones.
Recognizing such problem, Nokia went to develop its own successor, MeeGo and it was well-received. Despite this, Nokia chose to make a partnership with Microsoft to use Windows Phone as the main OS. Since it was quite apparent that Nokia would be concentrating on its partnership with Microsoft, it was hardly surprisingly when its Symbian phones suffered in terms of its sales.
With the partnership between these two giants, came the Nokia Lumia series. Although it became a poor man’s joke when Lumia was a colloquial term for prostitute, the reality was not that different either as Nokia Lumia smartphone series also received a lukewarm reception. As if the things were not bad enough, Nokia Lumia marketing fiasco appeared when its presentation video that promoted the camera of Nokia Lumia 920 turned out to be fake. Highlighting the lack of consistent strategy, it would seem that Nokia was truly desperate for any hopeful measure to revive its fallen position.
Harder than Brick
It has been said that Nokia phones are so tough that you can break a face when you throw it at someone. Remember about the indestructible Nokia 3310 meme? Thanks to its enduring reputation, the Nokia 3310 is literally known as the Volvo of phones. Some have even joked that you can build a house out of Nokia phones and it will still last after a nuclear apocalyptic episode.
When people talk about Nokia, they will be reminded about this meme. Even for those that do not own a Nokia phone, they always see Nokia phones as a tough product. A few years back, the Nokia Asha series was a successful line of low-end feature phones that sold well even in the era of smartphones. Moreover, its older feature phones have been going strong in developing countries because they are simply robust and reliable at the same time.
Nuking the World with its Newfound Power
Yet, there is a hope as Nokia will make a dramatic comeback soon to rescue its reputation. The once vaunted mobile phone giant aims to blow your mind again with its finest offering. In a just few days ago, the social media was frenzy over the leak of the supposed new Nokia smartphones. While it is best to take any form of rumor should be taken with a grain of belt, this new is of a great magnitude as it leaves a lot of expectations from many people who want to see Nokia great again.
According to the rumor, there will be as many as four or five Nokia-branded devices by HMD Global, a new company that has been granted license to design Nokia phones. From DigiTimes via unnamed sources, there will be 4 phones that use display screens from 5 to 5.7 inches with WQHD or FHD resolution. These display screens have been said to be coming from different places such as Innolux and LG Century Technology.
As for the other phone, the Nokia DIC will have two different models. One will have a 5 inch display screen and 2GB RAM while the other will feature 5.5 inch display screen and 3GB RAM. Last but not least, the Nokia’s own flagship smartphone is a true stunner with its Qualcomm Snapdragon 835 SoC, 6GB RAM and 23MP rear camera with Carl Zeiss lenses if this rumor is to be believed. Now, you just need to wait the highly anticipated Mobile World Congress trade show on the coming February 2017 to find out these new Nokia models. Regarding its new feature phones, its Nokia 150 and Nokia 150 Dual SIM are outstanding phones that just hit the market this month.
Make Nokia Great Again
After struggling with the grim reality, Nokia should be learning a lot from its past mistakes and ignorance in order to offer smartphones that really make the real difference. Since Nokia has been a true pioneer by releasing a number of highly innovative features in the past, it is clear that Nokia should not be afraid to introduce innovations. Not just that, Nokia must design and release smartphones for every audience so that it is able to fulfill demand of the people from every walk of life.
Most importantly, Nokia should take full advantage of its own nostalgic factor that other brands do not have. Its latest phones should incorporate its iconic ringtone and other classic features which will increase their values as true successor to Nokia. These strategies will Nokia to be great again as it seeks to recapture the people’s imagination. Hence, Nokia will return as the true king of phones and rule this highly competitive and saturated smartphone market with its mighty fist.
Written by Aaron Tam. A firm believer in “tomorrow never dies”, Aaron is an enthusiastic wordsmith that has been watching the future with great interest. He is currently a content writer for iPrice Group.