My post on the event “The 2nd Internet and Mobile Marketing Summit 2008” organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) won me a FREE Delegate Pass – thanks to InteractiveSummit and Ms. Janette Toral of Digital Filipino and Influential Blogger who sponsored the writing contest. Two free passes were given out and the other lucky winner is Sir Kramic of Ang Sa Wari Ko (In My Opinon).

This year’s summit theme is “It’s All Geek To Me” which “embodies a cool expression in understanding and assimilating the core concepts, latest trends, and best practices in Digital Marketing in today’s Web 2.0 environment.” This will happen on 13-August to 15-August, 2008 at the Hotel Intercontinental in Makati City.

Expected Attendees:

Managing Directors, CEOs, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Media Managers, Content Providers and those involved in marketing/advertising using the internet and mobile.


  • David Ko, Managing Director and Vice President, ConnectedLife Aisa Pacific Yahoo Inc.
  • Edward Dixon, Regional Director, Porter Novelli
  • Ian McKee, CEO Vocanic, Singapore
  • Susana Tsui, Regional Managing Director, Neo@Ogilvy Asia Pacific
  • Adrian Moss, Founder and CEO, Deal Group Media (DGM)
  • TS Kelley, Director for Research, Havas Media, North America
  • Simon Bond, Regional Director, Proximity Worldwide
  • Barney Loehnis, Network Director, Asia Pacific, Isobar
  • David Jones, Vice President, Global Marketing, Friendster
  • Check here for the complete list of speakers.

Other notable Event Information:

Registration Fees:

  • P9,500.00 for 2 days inclusive of snacks, lunch, and kit.
    (Plenary Sessions, August 13-14, 2008)
  • P4,000.00 for 1 day inclusive of snacks, lunch, and kit.
    (Workshop Sessions, August 15, 2008)

  • P13,500.00 for 3 days, inclusive of snacks, lunch and kit.
    (Plenary and Workshop Sessions, August 13-15, 2008)

Interested to Attend? Sign Up Here!

Check here for the Conference Schedule



DAY 1, August 13, 2008, Wednesday (Plenary Session)

  1. Keynote 1: Global Trends in Mobile and Internet Marketing
  2. Keynote 2: Beyond Social Networking: A Future Outlook
  3. Integrating Digital with Traditional Media Channels
  4. Digitizing Asia
  5. Internet and Mobile Landscape in the Philippines
  6. Search Marketing
  7. New Approaches in Mobile Advertising
  8. Digital Media Planning and Buying
  9. Engaging Consumers Through Breakthroughs in Mobile Marketing
  10. IPlay: Synergies of Traditional and Digital Media

DAY 2, August 14, 2008, Thursday (Plenary Session)

  1. Keynote: The Digital Media Landscape
  2. Closing Digital Marketing Confidence Gap
  3. Love and Passion – How to Engage Consumers in Brand Love
  4. Best Practices in Philippine Internet Marketing
  5. Internet Made Simple by Yahoo!
  6. Influence-Driven Word of Mouth (WOM)
  7. International Best Practices in Mobile Marketing
  8. Interactive PR

DAY 3, August 15, 2008, Friday (Workshop Sessions)

Room 1

  1. How to Prepare Your Company for Online and Mobile Marketing: Taking the First Step
  2. Integrated Media
  3. Digital Media Planning and Buying
  4. How to Measure Online Marketing Success
  5. Search Engine Marketing
  6. Blog Marketing
  7. Digital Media Marketing to Global Filipinos
  8. Email Marketing

Room 2

  1. Opportunities in Mobile Internet
  2. How to Prepare Your Company for Online and Mobile Marketing: Taking the First Step
  3. Technology for Non-Geeks Mobile 101
  4. Digital Media Planning and Buying
  5. Integrated Media
  6. How to Measure Mobile Marketing Success
  7. IMMAP Code of Ethics, Standards, and Government Policies on Mobile Advertising
  8. Digital Media Marketing to Global Filipinos

This is truly one exciting event I can’t afford to miss! Thank you very much for the Free Delegate Pass.