personal branding

Creating a Good Brand Online through Social Media Engagement

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As mentioned in the previous two articles, one of the most effective virtual branding tools is the social media. Obviously, it’s a great avenue for promoting blog posts, increasing readership, gaining followers, and improving blog stats.

Unfortunately, not too many bloggers understand how to utilize it to their advantage. To enhance blog branding using social media, keep your content similar to what you have on your blog.

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Creating a Good Brand Online with Your Blog

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Bloggista.com started as a make money online blog, exploring different ways in making money online like affiliate marketing, paid reviews and advertising.

Then came the SEO madness where this blog was used to experiment getting traffic from popular searches, making it virtually a “no value” blog due to inconsistent contents.

It did generate “some money” in the process, however it was short-lived, and Bloggista.com lost its “identity.”

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Personal Blog Branding Using Social Media

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This is the first of three-article series about blogging and branding through social media engagement.

Why branding is so important?

A brand that is clearly identifiable is what every business needs. Some great examples are Apple, Samsung, Mercedes Benz, and even Dunkin Donuts. These brands catch almost everyone’s attention with a mere glimpse of their logos.

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