social media

Why Small and Medium-Sized Businesses Should Go Digital Through Social Media

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With the advent of the internet and tech mobility, the way small and medium-sized business penetrate the market has become easier. However, it has also made competition fiercer. Nevertheless, there are many ways through which you can still stand out from your competitors, such as going digital using social media. So, how can this strategy help your business in particular?

It improves your business’s exposure.

An important starting point in marketing your business is increasing brand exposure and awareness. By having a consistent social media campaign, you can assure your business is achieving this goal, and then build up a channel for future engagement.

It increases traffic to your site and generates more leads.

Remember that more social mention would mean more engagement and more business. It increases traffic to your website, creating fresh opportunities to generate customer support and helping you in becoming a leader in your niche.

Aside from getting more traffic, social media can also help you generate more leads. Once people are aware of your business, they want to learn more about it.

It grows business partnerships.

Once you are engaged in social media networks, you are likely to find partnership opportunities, which you can leverage to start undertaking integrated marketing campaigns. This will set the ball rolling on branching out and creating new strategies for sales and co-promotions for a larger and more diverse base of audience.

It enhances brand loyalty.

Keeping customers for repeat purchases is important to your success. A highly valuable skill, you can do it properly through social media, which has all the tools and techniques available for you to reach customers fast and keep them happy with great service. To keep increasing your clientele, you should keep them connected, and you resolve issues actively if there is any. Simply put, if you are committed to the long haul, use social media to keep your customer base growing strongly and consistently.

It improves your site’s search rankings.

There are many ways to increase search ranking, but one of the best is engaging in higher social media activity. By doing so, you can keep your site climbing the ladder on usability and engagement. To ensure continued results, just keep your tabs on fresh, unique and relevant content.

Aside from these, establishing a social media presence will enhance your market insight and will allow you to gain thought leadership. As your efforts mature to fruition, social media will give you a platform to unlock new opportunities in important areas, such as customer engagement, partnerships, content marketing and product development. With these, you will always have a fresh perspective about your industry.

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Creating a Good Brand Online with Your Blog

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Bloggista.com started as a make money online blog, exploring different ways in making money online like affiliate marketing, paid reviews and advertising.

Then came the SEO madness where this blog was used to experiment getting traffic from popular searches, making it virtually a “no value” blog due to inconsistent contents.

It did generate “some money” in the process, however it was short-lived, and Bloggista.com lost its “identity.”

Right now I am embarking on re-branding this blog, focusing mostly on my favorite topics on business resources and tools like cloud computing and big data, applying blogging and social media engagement techniques I learned over the years to earn some followers and reach, targeting those who are new or aspiring bloggers either for personal or business purposes.

Moving on, the previous article discussed about the need to establish a personal blog brand, and build your brand online using social media. Once you already have a blog, it’s safe to say you’re a step closer towards the goals you have set as a blogger. The idea now is to improve your blog continuously. How can you do that?

First, your blog should be informative enough to both educate and entertain. Giving tips, trivia, and instructions are what keep the audience engaged with the blog.

Interweave the blog with personal experiences to tap the audience’s tendency to relate with articles built on emotions. However, keep in mind that it’s one thing to post occasional rants, but it’s another create an impression that you’re maintaining a “hate blog”.

Finally, the blogs must come on regular basis to get hold of readers. Finding that there is always something to wait from the blog will make your audience wanting for more.

Personal Blog Branding Using Social Media

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This is the first of three-article series about blogging and branding through social media engagement.

Why branding is so important?

A brand that is clearly identifiable is what every business needs. Some great examples are Apple, Samsung, Mercedes Benz, and even Dunkin Donuts. These brands catch almost everyone’s attention with a mere glimpse of their logos.

In a similar manner, bloggers (both aspiring and experienced ones) need to have a brand that is identifiable with them. It could be a signature style of writing or the blog name itself. Moreover, since a blog operates on the most global platform – the Internet – it becomes easier to communicate your personal blogging brand.

An effective way you can achieve personal blog branding is through social media. If you can establish online presence using social media, you can be sure many people can identify with you, your opinions, your personal views, or even some products and services you promote on your blog.

Online is the richest ground to nourish your blog and make it visible to your readers and visitors.