social media

Why Small and Medium-Sized Businesses Should Go Digital Through Social Media

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With the advent of the internet and tech mobility, the way small and medium-sized business penetrate the market has become easier. However, it has also made competition fiercer. Nevertheless, there are many ways through which you can still stand out from your competitors, such as going digital using social media. So, how can this strategy help your business in particular?

It improves your business’s exposure.

An important starting point in marketing your business is increasing brand exposure and awareness. By having a consistent social media campaign, you can assure your business is achieving this goal, and then build up a channel for future engagement.

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Creating a Good Brand Online with Your Blog

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Bloggista.com started as a make money online blog, exploring different ways in making money online like affiliate marketing, paid reviews and advertising.

Then came the SEO madness where this blog was used to experiment getting traffic from popular searches, making it virtually a “no value” blog due to inconsistent contents.

It did generate “some money” in the process, however it was short-lived, and Bloggista.com lost its “identity.”

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Personal Blog Branding Using Social Media

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This is the first of three-article series about blogging and branding through social media engagement.

Why branding is so important?

A brand that is clearly identifiable is what every business needs. Some great examples are Apple, Samsung, Mercedes Benz, and even Dunkin Donuts. These brands catch almost everyone’s attention with a mere glimpse of their logos.

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